FICO Complimentary Webinar

Winning the War on Deposits


Thursday, March 21, 2019
10:00 am Pacific / 12:00 pm Central / 1:00 pm Eastern
60 minutes
Complimentary Webinar

Promotional deposit rates have been used extensively to attract new customers by offering special introductory pricing for a fixed duration. However, these promotions are typically offered as a “one-size-fits-all” – the same rate, promotional duration, and balance requirements are offered to all customers. Moreover, current systems require customers to go through complex processes to obtain promotional offers, such as requiring existing customers to open new accounts to receive the offer.

Different customers have different needs and propensities. Through effective promotional pricing execution, banks can deliver differentiated promotional offers to various customer segments, across different channels, and at the right time. This results in higher customer experience, better customer retention, and higher revenue. 

In this webinar, FICO will discuss best practices for executing precise, granular, analytically driven promotional deposit pricing. Attendees will obtain a blueprint to deliver more customer-centric pricing by answering questions like:

  • What is the financial impact of more granular pricing for promotions and retention?
  • How can banks address the technical limitations of a deposit core system to achieve business goals?
  • How does implementing a promotional pricing program defend deposits from competitors?
  • How can banks leverage test-and-learn capabilities to analytically derive ideal promotional and retention offers?
  • What are the key elements of a winning business case for more precise pricing?

The webinar will bring it all together for deposit pricing managers and product managers. There is a battle for consumer deposits. Be prepared to defend and grow your deposit base.

Ashwin Gurnani, Global Deposits Practice Leader, FICO 
Glenn Grossman, Principal Consultant, Global Deposits Practice, FICO 

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