A Conversation with PSECU: Best Practices for Digital-first Customer Engagement
Wednesday, March 20, 2019
10:00 am Pacific/12:00 pm Central/1:00 pm Eastern
60 minutes
Complimentary Webinar
Financial institutions of all sizes are working to adapt legacy processes and systems to meet the expectations of today’s digital-first customers. While these improvements can be (and often are) made in silos, the most impactful and cost-effective approach is to invest customer engagement capabilities that span the entire lifecycle—from origination to collections.
Pennsylvania State Employees Credit Union (PSECU) is aggressively pursuing this vision.
Leveraging an intelligent, omni-channel communication platform, PSECU has redefined the interactions they have with their members—opening new accounts, receiving proactive alerts, catching up on late payments—and positioned their institution for long-term success in an era of digital transformation.
As with any transformational project, progress isn’t linear. There have been challenges along the way and plenty of lessons learned.
In this unique, interactive webinar, executives from PSECU will outline their vision for member engagement across the lifecycle and answer your questions about their journey so far.
Attendees will learn:
- Why PSECU chose to fundamentally redesign their approach to member engagement and communication
- How PSECU transformed their origination, member service, and collections processes to be competitive in a digital-first environment
- What lessons PSECU learned along the way and what they wish they had known at the beginning
Presenters:
William Zysk, Chief Credit Officer, Pennsylvania State Employees Credit Union
Nathan Green, Digital Experience Analyst, Pennsylvania State Employees Credit Union
Steve Hemler, Collections and Recovery Manager, Pennsylvania State Employees Credit Union;
Moderated by Alex Johnson, Marketing Director, FICO
Want to take your business to new heights?
Sign up for this FICO webinar and start learning